History The Beauregard Tourist Commission holds its annual Beauregard Watermelon Festival the last weekend in June.  The festival features music, food, entertainment, carnival rides, and a queens pageant. Each year the client develops a new logo and purchases giveaways to help promote the event.

Objectives:  In 2013, the client partnered with Three Reasons Art & Designs to help ramp up their graphics and marketing for this event.  They wanted to develop a fun and colorful logo to promote and brand the event.  In addition, the client needed watermelon-related giveaways for the queens pageant contestants. 

Our Help:  Since this was a repeat client, we understood our clients needs and expectations well.  We developed a custom logo that incorporated all aspects of the festival.  We developed the slogan, "Louisiana Fun, Sugartown Sweet!"  Festival shirts were available for purchase in local stores prior to the event to promote the event.  The shirts SOLD OUT by the event date--the first time ever in the festivals history!  We provided a wonderful assortment of goodies for the pageant participants including a logo-imprinted pink cosmetic bag, watermelon-flavor lip balm, a custom watermelon notepad with a watermelon-scented pen, custom temporary tattoos, and full-color printed fingernail files (one of our FAVORITE items!). "The best goodie bag ever" was the feedback we received on the promotional items we selected.  We also designed event marketing material, including digital billboards, posters, tri-fold brochures, and buttons. We were glad to be a part of the 2013 Watermelon Festival's success.  (UPDATE: As of 2016, we are still doing promotions for this event!)